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Jaipur’s resortwear with a ‘touch of bling’

Published: 
Monday, June 10, 2013
Moorjani worked with designers from Mumbai, Delhi and Jaipur on her new collection. PHOTO: GARY JORDAN

On June 13, House of Jaipur will host an exclusive fashion show to launch its new line of resort wear, and according to Dhisha Moorjani, the talent behind the event, the overall theme of the pieces are ethnic, “with a touch of bling.”

 

Moorjani admits that her collection is “high end, exclusive resort wear.”

 

“When you are talking resorts you are talking expense, pastimes like sailing, you need to have a particular income level, and this line caters to that particular clientele in that market.”

 

Moorjani who has ten years of industry experience under her belt, said she has been working with designers out of India to ensure that she comes up with a particular and special kind of product for her clients.

 

“I am taking my brand to a different level. The Trinidadian woman is very proud of how she looks, with this in mind I have been working with designers out of New Delhi, Jaipur and Mumbai on this collection, which will represent the Caribbean woman with that little extra touch of glitz and glamour for which India is known. “It is a marrying of culture with market trend. When I started, I started in home decor and textiles and I did a few ethnic Indian pieces, but there was no great demand, Indian wear was not mainstream, but now it has become much more broad, it has evolved in such a way that my market has changed.”

 

The market now allows for kaftans that one can wear to dinner, or throw over a swimsuit, Moorjani said.

 

The chosen few can expect to be treated to designs of cottons embroidered and emblazoned, and something to look forward to, Moorjani added is the white line. 

 

“There is a whole section of whites. Women love to dress in white, not just in the Caribbean, but foreigners love it too.”

 

Her collection is not just for the local market, there will be some international buyers present for the show. 

 

• House of Jaipur’s collection will be launched at the Trade and Investment Convention, Hyatt Regency on June 13.

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